We build lead systems for tradespeople who want consistent, quality work
🛠️ No more slow weeks or last-minute panic consistent work in your pipeline
🔥 Hot leads ready to quote instead of cold time-wasters
👀 More eyeballs on your business on Google, Social media and beyond.
💼 Bigger jobs. Better clients. More revenue.
Tired of chasing leads or hoping the phone rings? We bring the right customers straight to you.
At Lead Grafter, we help trades and home improvement businesses get a steady stream of customers - without relying on word-of-mouth, Facebook Marketplace messages, or wondering where the next job is coming from.
We generate real leads from real people in your area who are actively looking for the services you offer. If you’ve ever said “I just need more of the right work coming in,” then you’re in the right place.
We’re not here to talk in marketing jargon. You don’t need to know what a pixel is, how to build a funnel, or what campaign objective to choose. That’s our job. Your job is to quote, deliver, and do what you do best. We handle the rest - quietly, professionally, and with your bottom line in mind.
The difference between a “lead” and an actual job is night and day. You’ve probably had your fair share of time-wasters—people who filled in a form then vanished, or couldn’t afford the work, or didn’t even own the house. That’s not what we’re about.
We build lead generation systems that attract serious enquiries—people who know what they want, have a need right now, and are in your ideal working areas. Then we deliver those leads directly to you with the info you need to follow up confidently and close the deal.
The result? More calls, more quotes, and more of the right kind of work in your pipeline.
We’re not a digital agency trying to fit your trade business into some cookie-cutter campaign. We’re lead generators who live and breathe local service marketing. That means we understand how trades work. We know the seasons. We know the pressure to keep lads busy. And we know that if leads don’t convert, they’re not worth a penny.
Everything we do is focused on outcomes. When you work with us, you’re not buying clicks or impressions or reach—you’re buying opportunity. You’re buying back your time. You’re buying consistency in your business.
You won’t get vague reports or endless meetings. You’ll get one thing: leads that are ready for action.
We work with boiler installers, roofers, bathroom fitters, window companies, landscapers—you name it. What they all have in common is the need for high-quality leads that actually turn into jobs.
Some of our clients want to keep a small team busy all year round. Others are looking to grow and add vans. Either way, we help them take control of their lead flow so they’re not stuck waiting on referrals or riding the feast-or-famine cycle that comes with “hope-based marketing.”
Our systems are designed to slot into your existing workflow. Whether you prefer phone calls, emails, or instant SMS, we can deliver leads in real time, with the info you need to follow up fast and professionally. No chasing. No fluff.
This isn’t about traffic. It’s not about followers or likes. It’s about filling your calendar with paying customers—and doing it in a way that’s scalable, repeatable, and profitable.
If you're ready to stop gambling on where your next job is coming from, we’re ready to show you what’s possible.
Let’s talk about your trade, your goals, and how we can make lead generation the least of your worries.
We Keep Your Phone Ringing and Your Diary Full
At Lead Grafter, we specialise in generating high-quality leads for trades and home improvement businesses across the UK. Our mission is simple: to keep your phone ringing and your diary full without you having to worry about how it all works behind the scenes.
We Find the Right People, Right Now
We do this by using paid ads on platforms like Facebook and Instagram to find the people who need your services right now, in the areas you cover. Then we guide those potential customers through a simple online process that qualifies them and delivers their details straight to you; ready to quote, ready to book, and ready to buy.
We Start by Understanding Your Business
Before we run a single advert, we get to grips with what kind of work you’re looking for, which areas you want to target, and what makes your business better than the next guy. Whether you’re fitting boilers, fixing roofs, or renovating bathrooms, we tailor everything to your trade.
We Help You Craft an Offer That Stops the Scroll
Once we know the type of customer you're after, we help you create a strong, scroll-stopping offer. This is the hook that grabs attention on social media and gets people to take action. It's not about gimmicks, it’s about showing your potential customers the value of what you do in a way that feels clear, trustworthy, and hard to ignore.
We Build Funnels That Turn Clicks Into Customers
We then build a conversion-focused funnel to turn interest into enquiries. Depending on your setup, this might be a simple but powerful landing page with a short survey and call-to-action, or a streamlined lead form built directly inside Facebook or Instagram. Either way, the goal is the same: get the right people to raise their hand and say, “Yes, I need this.”
We Run the Ads. You Get the Leads.
From there, we run and manage the actual Meta ad campaigns. That includes writing the copy, creating the visuals, setting up the targeting, and testing different combinations to see what works best. We’re constantly monitoring performance and tweaking things to keep your cost per lead as low as possible because we know your profit margins matter.
We Focus on Lead Quality, Not Just Quantity
But generating leads is only half the battle. We also focus on quality and intent. Each lead we send is pre-qualified, so you’re not wasting time on people who aren’t serious or ready. We ask the right questions upfront like whether they own the property, what their timeline is, and what kind of budget they’re working with so you get the info you need to follow up effectively.
We Can Even Help You Follow Up Automatically
And if you want to go further, we can set up automated follow-up systems that keep your leads warm. That might include SMS or email sequences to nurture cold leads, appointment reminders to reduce no-shows, or reactivation campaigns for older leads that didn’t convert the first time around.
We’re Built for Trades
We don’t do generic marketing. We don’t work with big brands or e-commerce shops. We work exclusively with trades and local service businesses, because that’s where we’ve proven we can make the biggest impact.
We Know It’s About Jobs, Not Just Leads
We understand the difference between a lead and a job. We know that every pound you spend needs to come back as profit. And we’re not here to impress you with marketing jargon, we’re here to graft hard behind the scenes so you can focus on what you do best.
We Graft So You Can Focus on the Job
So if you’re looking for a lead generation partner who understands the trades, cares about results, and isn’t afraid to get stuck in - we’d love to chat.
Answer a few quick questions and we’ll show you what’s possible.
No fluff. No tech jargon. Just real marketing that actually books jobs.
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